In today’s ever-evolving job market, temporary and contract staffing services play a pivotal role in meeting the dynamic workforce needs of your clients. To stand out in this competitive industry, effective marketing is crucial. In this blog post, we’ll explore strategies and tips on how staffing firms can successfully market their temporary and contract staffing services, attracting both clients seeking talent and candidates looking for opportunities.
7 Keys to Marketing Contract Staffing
1. Educate your current Direct Hire Clients
Your very first buyer of contract staffing services will most likely be a current direct hire client. Most organizations leverage a mix of contract and full time talent to meet their headcount needs. Ensuring that your clients know that you offer both contract and direct hire is crucial to driving revenue through the contracting side of your desk. We explore low hanging fruit and good opportunities to pitch contract staffing in this video.
2. Build an Online Presence:
In the digital age, an online presence is non-negotiable. Ensure that your website is clear that you offer contract staffing. This seems simple, right? But truly this is a bare minimum requirement if you want to build your contract staffing channel. Ensure that you cover the offering you have, the benefits, and the ways that clients can engage you for contract staffing services on your website. Once that’s built, ensure you drive prospective clients back to your website where all that content is. Great ways to do so are to list contract staffing services in your email signature, in your social media bios, and on your blog. We cover more on that below.
3. Showcase Your Expertise:
Position your staffing firm as an industry expert by consistently sharing valuable content on your website and social media. Start a blog that addresses industry trends, offers hiring tips, and provides insights into the job market. Webinars, whitepapers, and case studies are excellent tools to showcase your expertise and build trust with both clients and candidates. Demonstrating your knowledge can set your firm apart as a go-to resource for staffing solutions.
4. Leverage Testimonials and Success Stories:
Nothing speaks louder than satisfied clients and successful placements. Collect and showcase testimonials from both clients and candidates to build credibility. Share success stories that highlight how your temporary and contract staffing services have positively impacted businesses and careers. These stories humanize your brand and provide tangible evidence of the value you bring to the table.
5. Develop Targeted Marketing Campaigns:
Tailor your marketing campaigns to specific client industries or candidate skill sets. Some industries like tech, manufacturing, and healthcare use contract staffing more often than others. Ensure you are targeting the right buyers in those industries to increase your likelihood of success. You can utilize targeted online advertising, email marketing, and social media campaigns to reach your desired audience. Customizing your message demonstrates a deep understanding of your clients’ and candidates’ unique needs, increasing the likelihood of engagement and conversion.
6. Establish Partnerships:
Forge strategic partnerships with businesses, industry associations, and educational institutions. If you want to offer staffing, you may want to look into the American Staffing Association, which is a great partner to all those that offer contract and temp staffing services. Collaborate with these entities to expand your network and reach a broader audience. Partnerships can lead to valuable referrals, joint events, and increased visibility within your target industries.
7. Emphasize Flexibility and Agility:
Highlight the benefits of temporary and contract staffing, emphasizing flexibility and agility. Position these services as a solution to businesses facing fluctuating workloads, seasonal demands, or special projects. Showcase how temporary and contract roles can be a strategic workforce solution, allowing businesses to scale up or down as needed.
Successfully marketing temporary and contract staffing services requires a strategic and tailored approach. Whether you build your contract staffing business on your own back office, or you use an EOR, having a tailored approach is key! By defining your niche, building a strong online presence, showcasing expertise, leveraging testimonials, developing targeted campaigns, establishing partnerships, and emphasizing flexibility, your staffing firm can carve out a distinctive position in the market. In a landscape where adaptability is key, effective marketing becomes the linchpin for attracting clients and candidates alike, ensuring sustainable growth and success.